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AUTHOR
UNKNOWN

Stories Revealed

An insider's look at the belief architecture hiding inside stories that actually move people.

Jeff Stutz and Platte Clark recording the Author Unknown podcast
Platte Clark walking in from the left

Two Worlds · One Mic

Story × Performance


For most of his career, Platte Clark was author unknown. The WGA screenwriter. The Big Five novelist. And the ghostwriter behind more than thirty books whose covers bore someone else's name. He knew what it felt like to build a story that changed people—and to rarely get credit for it.

Jeff Stutz spent that same time on the other side of the problem. Working with thought leaders, executives, and emerging voices who had something real to say and couldn't figure out why the world wasn't listening. People who were unknown, and didn't want to be.

Author Unknown: Stories Revealed is what happens when those two worlds come together and compare notes.

Every episode, Platte and Jeff pull apart the elements of the belief architecture hiding inside stories that actually move people—through guest interviews, real manuscripts, and conversations the publishing world usually keeps behind closed doors.

Story isn't a talent.
It's architecture.

Jeff Stutz walking in from the right

Who Is This For?

If Any of These Sound Like You

Writers & Aspiring Authors
• "I should write a book someday."
• "My story might matter."
• "Where do I even begin?"
Business Owners & Entrepreneurs
• "I built the company. Now I have to tell its story."
• "My brand sounds like everyone else's."
• "We have something to say. No one's listening."

Ideas don't change the world. Belief does.
Your audience doesn't need more information—they need a reason to believe.

Your Hosts

Meet the Voices Behind the Mic

Platte Clark
Platte Clark
The Story Guru

Best-selling author, award-winning screenwriter, and ghostwriter behind more than 30 books. Platte brings decades of experience across Hollywood, Big 5 publishing, and behavioral science to reveal the hidden architecture behind stories that change people.

Jeff Stutz
Jeff Stutz
The Performance Operator

Performance strategist. Former Regional Director at FranklinCovey and VP at Melaleuca. Jeff built FLIP YOUR SWITCH™, a system that helps leaders perform when it counts. On the podcast, he asks the questions that turn craft insights into something anyone building a brand, a book, or a business can use.

Inside Each Episode

What You'll Discover

Each episode unpacks a different dimension of story, craft, and meaning, with practical tools you can use immediately.

01

The Science of Story

Why certain narratives rewire the brain. The cognitive science behind stories that change beliefs and drive action.

02

Craft & Architecture

Conflict, character, change, stakes: the Four Engines that power every story worth telling. Learn to build them with precision.

03

Finding Your Voice

Voice isn't style. It's perspective rooted in identity. Learn to excavate the authentic POV that makes your story uniquely yours.

04

The Business of Books

From proposal to publishing deal. The insider perspective on what the market actually rewards and how to position your work.

05

Story as Strategy

How entrepreneurs, executives, and brands use narrative to build trust, create movements, and drive growth.

06

AI & The Human Edge

AI generates content. Humans generate meaning. Learn the skill that separates signal from noise in the age of infinite sameness.

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